Product positioning is a strategic marketing tool trusted by many successful businesses.

The true secret to maintaining a successful and sustainable brand is providing customers with a product or service that is easy to recognise.

For business owners these days, there is no way of escaping competition.

Launching your first product can be incredibly exciting, but also pretty nerve-racking.

If you find yourself struggling to locate where your brand is going wrong, or if you just want to elevate your overall success, you should conduct your own brand audit.