Strategy & Marketing

A strong marketing strategy is essential for successfully launching a beauty brand in a competitive market. A well-crafted plan defines the target audience, analyses the competitive landscape, and highlights the brand’s unique selling points. It establishes clear objectives and tactics to build brand awareness, strengthen identity, and communicate a compelling value proposition. By leveraging the right digital marketing channels, social media campaigns, and influencer partnerships, beauty brands can generate excitement, drive sales, and build a loyal customer base. Without a strategic marketing approach, brands risk low visibility, losing potential customers to competitors, and missing valuable growth opportunities.

Here’s how we can help:

Product Naming

Create a strong brand identity with a memorable name that communicates product benefits and differentiates the offering in a crowded market.

Copywriting & SEO

We can work with you to develop persuasive messaging that impacts customers, communicates brand values, and drives sales and conversions.

Shopify Design

With our expert eye, we can develop a user-friendly and visually appealing online platform that can help to improve conversion rates.

Klaviyo Flows

We create high-converting Klaviyo flows that automate customer journeys, nurture relationships, and drive sales effortlessly through strategic email and SMS marketing.

Social Media Strategy

In this day and age, it’s critical to implement a social media strategy to reach and engage a large audience, foster brand loyalty, and create meaningful connections with customers.

EDMs

Reach your targeted audience, nurture valuable customer relationships, promote products and offers and drive traffic to the website, leading to increased sales.

Three tubes of post-breakout skin care product called 'clear start' held in a person's hand against a neutral background.

Case Study: Dermalogica

We recently worked with Dermalogica to develop the name of their newest product. After careful deliberation, the name ‘clear start post-breakout fix’ was the winner as it effectively addressed when to use the product (after you’ve had a breakout), and what it can do (fix skin by restoring and fading).

Logo for Michael Edwards Fragrances of the World with a colorful circular symbol and black and gray text.

Case Study: Fragrances Of The World

In collaboration with Fragrances of the World, we meticulously crafted a compelling brand story for their website and communication touchpoints that reflected their ongoing work in the international perfume industry.

Colorful packets of powdered drink mixes arranged on a silver tray and a marble countertop, with strawberries, a blue shaker bottle, and glassware nearby.

Case Study: Daily Shake

Our agency prioritised user experience as a focal point in the design process for the Daily Shake website, along with sharp copywriting in an approachable style to ensure visitors' seamless and intuitive navigation.

Interior view through an elevator door showing a modern lobby with brick wall and wooden accents, lit with geometric ceiling lights.

Case Study: Newtown Fertility Centre

Collaborating with Newtown Fertility Centre, we developed a strategic brand name and identity that reflects their expertise and compassionate approach.

Two yellow bottles of Oribe hair products, one shampoo and one conditioner, with black pump dispensers, placed on a bathroom counter with soap and a plate nearby.

Case Study: Rogue Beauty

For Rogue Beauty’s website relaunch, we worked closely with the marketing team to craft copy that captured their distinct brand voice across product, category and blog pages. As the Australian distributor for luxury haircare brands like Oribe, Sachajuan and R+Co, it was essential the tone felt modern, premium and true to their professional roots.

A white cardboard box of Jack Muir Australian coffee, with black and red text, placed on a light brown table, partially covered by a shadow.

Case Study: Jack Murat

We have been working with Jack Murat to improve engagement with regular newsletters and social media posts. We were able to foster customer loyalty by offering advice on brewing treatments and keeping them informed about the launch of new products thanks to our compelling content.

Two women at the beach wearing colorful swimsuits and headbands, smiling and enjoying a sunny day.

Case Study: Sunny Dé

We worked with Sunny Dé’s over the course of many months to first develop a brand strategy to appeal to a younger female demographic, followed by a Shopify build that was designed for a seamless and engaging shopping experience. The collection has almost sold out within weeks of launch, reflecting a highly-engaged customer base.