Understanding Image File Types: A Complete Guide for PicStudio Clients
When it comes to using your logo or brand visuals effectively, choosing the right file format is key. Each type of image file has its own strengths, depending on where and how you’re using it. To help you get the most out of your brand assets, we've put together this straightforward guide to the most common image file types you'll receive from PicStudio and exactly when to use them.
.JPG or .JPEG (Joint Photographic Experts Group)
Best for: Web imagery where file size matters.
JPGs are also raster-based like PNGs, but they don’t support transparency. They’re highly compressed, which makes them perfect for situations where fast loading is essential, such as email marketing, online galleries, or image-heavy web pages.
.PNG (Portable Network Graphics)
Best for: Online use with transparent backgrounds.
PNG files are lossless, which means they keep detail intact without compressing the image too much. Crucially, they support transparency so your logo can sit seamlessly over photos or coloured backgrounds. They’re ideal for websites, presentations, social posts, and app interfaces.
.SVG (Scalable Vector Graphic)
Best for: Editing, scalability, and high-quality digital or print use.
SVG files are vector-based, meaning they can be resized as big or small as needed without losing quality. They’re perfect for logos and icons because they stay sharp on everything from websites to billboards.
.EPS (Encapsulated Post Script)
Best for: Print projects and video overlays.
EPS files are another editable vector format used in both print and motion design. They're ideal for adding logos to videos or sending to printers for large-scale materials. While not as flexible for editing as SVGs, they’re still a reliable option in many professional workflows.
.PDF (Portable Document Format)
Best for: Print workflows and easy file sharing.
PDFs are incredibly versatile. Like SVGs, they can be opened in design programs like Illustrator and edited as needed. They're also great for sharing brand guidelines or multi-page layouts because they maintain formatting across devices.
At PicStudio, we provide all the key image formats you might need across digital, print, and video applications. If you have any questions about file types or usage, we’re here to offer clear, practical advice.